Join Graphic Designer Thomas J. Stevens on Adobe Live as he shares his process for creating simplistic branding and designing logos for a tech brand. On Day 1, watch as he takes you through his process from brief to designing a logo. Tune in as he shares how to create different marks using Adobe Illustrator and adds type to finish off the logo. Day 2, watch as Tom creates different logo variations, adds color, and creates a variety of mock-ups that are client-ready!
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Guest Thomas J. Stevens is a Brand Specialist and Logo Designer based in the UK: www.tjscreates.com
Host Anika Aggarwal is a Graphic Designer and Creative Streamer based in Toronto, Canada: https://www.behance.net/anikaagg
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Join us LIVE on Behance: https://www.behance.net/adobelive
00:00 Start
01:30 Intro of Tom & project overview
17:30 Where does Tom source his mockups?
18:30 Do you have to be an illustrator to design great logos?
25:00 Exploring logo design & sketching
27:00 Does Tom show logo sketches to his clients?
30:30 How does Tom form and develop ideas?
32:40 Designing a recognisable logo
35:00 Had Tom always started his logo design process on paper?
37:00 Design book recommendations
40:30 Cleaning up a logo
42:00 When did Tom know to take the leap into freelance?
47:30 Using the Shape Builder Tool
49:50 Working with young brands
51:15 Why did Tom choose branding?
53:00 Designing with grids
58:40 Helpful keyboard shortcuts
01:06:00 Creating an inverted logo design
01:10:15 How many designs does Tom present to a client & why?
01:21:30 navigating logo interpretation
01:26:20 How does Tom find clients?
01:41:30 How has Tom’s experience lent itself to client relationships?
01:47:40 What would be a dreams client or project for Tom?
01:51:40 Day 1 recap
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Designing Simplistic Brands with Thomas J. Stevens – 1 of 2 | Adobe Creative Cloud
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