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📋 Timestamps
00:00 Intro
00:11 What is DesignBro?
00:42 The Brief
01:52 John89
03:54 Nick
06:34 Joanne
08:42 ink
10:47 Bartos
13:12 My Favourite
14:28 Outro
✏️ The Design Brief
Insight:
People might have different interests, but most of us have one thing in common –
our love for pets. So much that the vast majority of us have one or more pets in our
care. The good boy. The best girl. And we better feed them all. The good snack.The best food.
Tone of voice:
Funny, witty, doesn’t take itself too seriously, meme-inspiring.
Product:
Pet/dog (probably organic, premium) food.
Brand:
OH BOY!
Emotional benefit:
‘Oh Boy’ is both ‘excitement’ and ‘facepalm’. The owner and the pet’s unconditional
love. The joy of seeing the human best friend return home for the first time. Every
time. Or the human’s amused eye roll when seeing the gnawed couch back home.
Product packaging:
Ownable elements such as use of negative space (ie. for cutouts, making the
actual contents visible or animal distinct shapes); pouch packaging.
Product availability:
Launching on Amazon and select retail stores in the UK and Netherlands.
source
UCIp9sEZiv36cDG7cEnrVU7Q
