DigitalFUTURES: Creative Entrepreneurial approach of Augmented Reality in Business Technology



Workshop Leader: Wendy W Fok / Parsons School of Design

With the advent of digital manufacturing methods, a new paradigm of computational modeling has emerged focused on the programming of complex systems. This is a topical course that mixes analysis of design objects, novel interactions, prototyping for creative enterprise and business, along with Augmented Reality (AR) as a tool for engaging with larger design and architectural practice. The idea is to engage in the business of technology within the greatly expanding techniques of three-dimensional computer modeling.

Each student will be part of a group or can work individually during the 7-day workshop.

A series of projects will conclude with preparing an in-depth proposal for a public design competition through 3D modeling, Augmented Reality (AR), parametric design, and rendering. Students will learn to incorporate UI/UX design via Adobe XD, and use of Project Aero or other Augmented Reality (AR) integration to enhance the dialogue of creative entrepreneurship and strategic solutions. Students will be encouraged to engage with additional technologies to develop and expand how the field of architecture and design uses AR to engage in creative entrepreneurial practices.

We will explore the wide array of new developments in these fields creating tactile models, drawings and renderings that explore digital to real world connections and material possibilities as they relate to specific business strategies and communities. Students can pick a simple strategic approach to broaden an industry that they are interested in, such as museum sector, retail, and/or urban futures.

The class will be structured around a series of projects as we build both generative & parametric tools as a means to produce three dimensional outcomes that span the definition art and design for the current creative and strategic built environment.

Students will be interfacing with the instructor on a daily-basis, between 90-minutes to 120-minutes with the opportunity to have individual discussions and scheduled video conferences, and need based touch points with instructors through Slack, Zoom, and other multi-user digital interfaces.

Learning Outcomes Focused on digital design, distance learning, Augmented Reality (AR), and online 3D modelling, students will be working directly with the instructor to work towards an online depository of workshops and online instructional videos that will allow students to celebrate both digital and online-learning of technique, methodology, and open-sourced learning and participation onto the world of 3D modelling and digital fabrication, and creative enterprise.

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