Join us as we create a brand for ‘CODE BEAR MEDIA’, an independent production company. We’ll be combining the power of Adobe Illustrator, Creative Cloud Express, and Libraries to design the brand elements, create business cards, promotions, and more!
Guest Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco
Host Lola Adewuya is a graphic designer based in Washington: https://www.behance.net/dadewuyadc7d
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Join us LIVE on Behance: https://www.behance.net/adobelive
00:00 Start
02:30 Project overview
04:00 Call in from Claire Haines
05:30 Intro of Lola
07:00 Interviewing the client
11:15 Lola’s client communication strategy
16:15 Designing process begins
24:40 Math within Illustrator
32:00 Checking in with the client
34:20 Applying a Flag Warp
37:00 Creating oblong shapes
40:20 Repeating shapes
47:00 Using the Transform Each feature
01:06:00 Exploring the Roughen and Warp options
01:19:00 Applying a Mezazoint
01:23:50 Selecting Same Fill Color
01:25:30 Revisiting the Transform Each feature
01:26:20 What is a Petroglyph?
01:28:50 Creating shapes with the Pathfinder Tool
01:32:40 “Punching Out” a logo with the Pathfinder Tool
01:35:00 Exploring Adobe Color
01:41:45 Color vibrations
01:48:45 Choosing fonts
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