What’s the process like in coming up with a logo for a security company? Go behind the scenes and see how Blind explores different ideas, sketches, direction for a logo assignment.
Life at blind as Creative Director Greg Gunn leads a team in exploring logo concepts for a security company.
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0:11 Brainstorming & Logo Ideation
0:30 Look for a metaphor to explain concepts of design.
1:02 Preparing to interview potential new designers
1:45 Chris’s, Matt’s & Ben’s priorities in finding new designers.
2:51 Icons and logos should work as ideas
4:06 Boil design concepts down to their most basic elements
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Sound Cloud
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Logo Crits:
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Need brand strategy help?
Visit Blind LA’s WEBSITE: http://blind.com
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Credits:
Executive Producer– Chris Do
Director– Aaron Szekely
Cinematography– Aaron Szekely
Editor– Aaron Szekely
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Annotations & SEO – Isaiah Nwukor
Typefaces: Futura, Din
Futur theme song— Adam Sanborne
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