How to get out of the box and generate ideas? How do you generate creative ideas? How do you design from a creative brief?
In this video, Dr. Holtzman (psychology of teaching) uses a Heineken commercial job to demonstrate how he gains clarity with clients in a meeting. Notice how he phrases his questions and how he is able to translate what clients say into clear creative objectives. “Trying to understand what’s in somebody’s head is what’s behind this.” – Dr. Holtzman
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