In this episode, Marty Neumeier answers how the effectiveness of branding can be measured. He reveals the 5 different levels of branding from his book “The Brand Flip”. These tell us the different stages in which someone reacts to branding. Neumeier states “You don’t buy brands, you join them.”
Check out the full conversation with Marty here: https://youtu.be/dpZfNNYUZEc
http://www.martyneumeier.com/
Books by Marty Neumeier
The Brand Gap – https://amzn.to/2Q26Kh4
Zag – https://amzn.to/2M2dwly
The Designful Company – https://amzn.to/2r24ttz
Metaskills – https://amzn.to/2Z8GJAR
The 46 Rules Of Genius – https://amzn.to/34vpHO8
The Brand Flip – https://amzn.to/35AJf4Y
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