In this video we are going to look at the ‘MIT media lab logo set’, learn a little about the logo and designer Michael Bierut.
Enjoy
LOGO DESIGN & DESIGNER PLAYLIST
Watch more here:
USEFUL ARTICLE & VIDEO LINKS
Michael Bierut – Wikipedia:
https://en.wikipedia.org/wiki/Michael_Bierut
Michael Bierut – Pentagram:
http://www.pentagram.com/#/partners/109667
MIT Media Lab logo history:
http://logos.wikia.com/wiki/MIT_Media_Lab
Animation showing the new logo and research group acronyms:
MIT Media Lab by Pentagram review:
Helvetica Neue font:
https://www.fonts.com/font/linotype/neue-helvetica
Pentagram’s Michael Bierut Rebrands The MIT Media Lab:
https://www.fastcodesign.com/3037339/pentagrams-michael-bierut-rebrands-the-mit-media-lab
Previous MIT media lab logo system – 40,000 permutations:
https://www.fastcodesign.com/1663378/mit-media-labs-brilliant-new-logo-has-40000-permutations-video
Learn all about how this logo system was created here:
Michael Bierut: “How to use graphic design” | Talks at Google
MORE READING
Michael Bierut at 2015 AIGA Design Conference: What I’ve Learned:
MORE ON LOGO DESIGNERS
Iconic logo designers:
http://www.logosdesigners.com
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Who is your host?
Hi, my name is Gareth David, I’m a freelance creative specialising in design for Print & Digital, Branding & Web/UI. I am currently based in London UK with over 10 years experience in the design industry. I also have a passion for sharing knowledge and teaching.
I am extremely passionate about creating great ideas and exciting design. I have experience with an array of diverse clients. My portfolio demonstrates strong design practice with boutique and corporate brands, showcasing creative across print and digital communications, branding, web design, media campaigns, concept artwork and promotional marketing.
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Gareth David Studio
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