One of the most important lessons I’ve learned in nearly 20 years of graphic design is this: you need a design process.
Early in my career, I didn’t have one. Like many aspiring designers, I relied on instinct, creativity, and guesswork. While that approach occasionally worked, it often led to frustration, inefficiency, and inconsistency. It wasn’t until I refined a structured design process that everything began to change.
In this episode of GDS Sit Down, I explore why a design process is essential for success. From understanding the brief to delivering effective solutions, a clear and repeatable workflow transforms creativity into reliable results.
Whether you’re a student, a beginner, or a seasoned designer looking to improve your workflow, this video will help you understand why process is the foundation of great design.
🧠 In this video, you’ll learn:
• Why every designer needs a structured design process
• How the process improves efficiency, clarity, and confidence
• Why many designers struggle without one
• How I developed my own workflow over two decades
• The key to turning creativity into consistent, professional outcomes
This isn’t just theory — it’s real-world insight from two decades in the design industry.
Let me know in the comments: Do you currently follow a design process?
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PARTS
00:00:00 Introduction
00:00:30 What is a Design Process?
00:02:01 Problems I Faced Early In My Career
00:03:38 A Results Driven Designer
00:04:35 Video Sponsor
00:05:32 What I’d Say To My Younger Self
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