How do you design for people who can’t afford to hire you? This is the question that drove Ben Uyeda to develop a revolutionary digital media business model.
Ben Uyeda has made a decision to publish his designs openly on the internet instead of patenting them and turning them into products. In this assumption-shattering talk, Ben explains why he gives his best designs away for free, and is happy to see people “steal” his design ideas to make money themselves. Watch to learn how Ben has co-opted the capabilities of big companies as his supply chain, crowd-sourced his R& D, and built a profitable company while ONLY doing the kinds of work he loves.
Ben Uyeda is a co-founder of the award-winning architecture firm ZeroEnergy Design. His current design venture, Homemade Modern, has reached more than 12 million people and resulted in his designs being produced and enjoyed on 6 different continents. His goal is to produce designs that are “desirable to people who have lots of options, yet attainable by those who don’t”.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community.
About TEDx
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)
This talk is licensed under CC BY-NC-ND 4.0
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