The Quebec head office for VICE, an edgy media outlet that was founded in Montreal, represents a return to roots for the company. The project is located in a former printing workshop full of history in Griffintown, an ex-industrial neighbourhood.

Given this setting, Martha Franco Architecture & Design, partnering with Roker construction, aimed to plainly emphasize the unadorned character of the building and to enshrine the group of journalists with similar unedited, frank character. Thus the design was carried out with a specific focus on functionality and bluntness.

With that scope, raw materials such as metal, oak and marble have been used to create an authentic effect coherent with the company and with the building.

To fit with the client’s specific workflow, open spaces were privileged, including long communal tables in wood and open meeting spaces. Informal lounge areas with private bar and banquettes substitute the standard meeting room.

Character and honesty, as conveyed through the materials used, the respect for the history and the original use of workspace, flows through the project, and highlights some of the client’s core values.

Bio MFA&D
Expert in planning and delivering residential and commercial custom design environments, Martha Franco Architecture & Design – MFA&D – creates timeless architecture & interior design that respond appropriately to the objectives of each project. We provide a one-stop service, from preliminary ideas to working drawings, coordination and supervision, including custom-made furniture and graphic design. Throughout the process, MFA&D will guide you, providing quality while respecting budget priorities and timelines.

Martha Franco, native from Colombia, has lived in New York and resides in Montreal.  Martha is a member of the Royal Architecture Institute of Canada and an AAPPQ member. Martha Franco is laureate of the Opération patrimoine architectural de Montréal price, of the Grand Prix du Design and of the IDM price.

Data Sheet

Official name of the project : VICE
Location: Griffintown
Client: VICE
Architects/designers: Martha Franco Architecture & Design (MFA&D)
Project manager: Adam Benjamin, Roker Construction

Collaborators: Roker Construction
Project area: 4600 pc
Project completion date: 2016