Typography Critique Week 5 – Any Point Size and Weight

(5 of 7) Welcome to the Typography Week 5 Critique

If you are interested in the typography course, check it out here – https://bit.ly/Type01_yt

How can you improve your typography designs without the help of professional instructors? We understand that the design process can be tough without guidance through the process. If you want to learn why basic typography skills matter, this critique is for you.

In this episode, we asked students from our Typography 01 class to submit their assignments to receive critiques. Chris Do and Milka Broukhim conduct the critique live and review multiple student projects, good and bad!

In this part 5 of 7 critique episodes, we will review the concept of grouping sections based on importance and hierarchy, using Any Weights and Point Sizes.

Milka Broukhim
IG: milka.broukhim.design
FB: Milka Broukhim Design
Web: www.Milka.Design

5:00 the first layout
10:00 – choose to leave a gap or to make ‘em touch. Don’t be somewhere in the middle.
14:40 – the squint your eyes test. What do you see first?
17:20 – how to think of depth. Imagine like you spilled milk on a dark floor
19:00 – how Chris chooses what information to stand out
22:00 – why seeing 3 different designs is good
26:00 – there’s a lot of ugly attempts before you get to the good designs
28:00 – bringing order to the chaos
37:00 – what the difference in orientation means
45:00 – you want to open the space up and flow
57:00 – who can you sell this kind of layout to?
59:00 – what happens when you open up
1:01:00 – introducing a logo into chaos
1:10:00 – how understanding music theory will help you in your typography
1:13:00 – seeing what your eyes focus on first to last
1:16:00 – avoid the piano effect
1:42:00 – ask yourself these questions when you’re designing
1:47:00 – who you should look at for next week’s assignment
1:48:00 – the helvetica weight Chris doesn’t have so don’t submit if you use these
2:02:00 – view your layout in shapes

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Host– Chris Do & Milka Broukhim
Producer: Mark Contreras
Content Director– Matthew Encina
Live Editor– Jona Garcia
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