The art and design of creating an original typeface and process of making a font. Brooklyn-based graphic designer and typographer, Mark Davis, will share his thoughts and process on designing and crafting a beautiful typeface. Geeking Out On Type.
Check Mark out here!
IG: https://www.instagram.com/markycdavis
Website: https://www.designermarkdavis.com/
Tools/References
Gliphs: https://glyphsapp.com/
Type forum: https://typedrawers.com/
Check out our Typography course here:
https://thefutur.com/course/typography-01
3:00 – Why Mark is obsessed with fonts
7:00 – the way typefaces were designed originally
8:30 – The way mark looks at type
14:25 – why mark prefers the Hurme cut of Helvetica
16:30 – Why we see horizontal lines thicker than vertical
22:50 – Tips for designing your word mark * (This and the one above together in one cutdown)
29:00 – Working on a typeface for a client
31:00 – Looking at Trajan’s characteristics
33:30 – Do you think we lose something when trying to make something consistent (@ ricky TNR)
35:00 – Does the font work for you or are you making the font work?
38:00 – Mark’s take on Futura
46:30 – Mark’s demo
57:00 – Mark’s rule of thumb on how to make the letter “O”
1:02:00 – Mark’s rule of thumb for an overshoot
1:13:00 – What makes a good typeface
1:20:00 – How much Mark charges to revise a font
1:24:00 – Charging for exclusivity
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The Futur
c/o Chris Do
1702 Olympic Blvd.
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Host– Chris Do
Content Director– Matthew Encina
Producer – Mark Contreras
Cinematographers– Ricky Lucas, Jona Garcia
Editors– Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
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Typefaces: Futura, DIN, Helvetica Neue, Calibre, Champion Gothic
Futur theme song— Adam Sanborne
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