Press kit - Press release - +tongtong launches the Les Ailes Noires clothing rack collection inspired by line drawings - +tongtong

+tongtong launches the Les Ailes Noires clothing rack collection inspired by line drawings

Toronto, Canada

+tongtong

Product, Commercial Interior Design, Fashion + Beauty, Furniture, Shop + Retail

Toronto, Canada, 2013-03-11 –

Multidisciplinary design studio +tongtong has announced the launch of a series of clothing racks designed to be highly flexible and playful in a variety of environments. The geometric welded steel collection features freestanding units weighted toward the wall, offering highly stable units that are movable.

Originally designed for a Toronto clothing retailer’s first storefront location, Les Ailes Noires was envisioned as a mobile system that could adapt and reconfigure to different events and applications in the store. “I was trying to create something that was more than a hanging rail on wheels or wall system,” says +tongtong principal John Tong. Inspired by the simplicity of simple black line drawings, and how these lines can communicate three dimensions, Tong explored a series of shapes that play with the sense of spatial and volumetric perception. The matte black finish further accentuates the shapes’ spatial ambiguity that fluctuates between two dimensions and three. “But when you engage them, when light interplays with them and shadows are cast, when you move around them and actually put something on them, the assumed volume and perspective unravels,” says Tong. “Les Ailes Noires is French for black wings, and that for me is a reaction to how these things seem to move when you walk around them. They don’t flutter, but they have the lightness of wings.”

Les Ailes Noires is designed for a variety of residential, special event and commercial retail environments and includes 11 pieces, including a full-length mirror, a wall-mounted sideboard with glass shelf, a ceiling-hung rack and eight freestanding racks. The freestanding units feature rubber feet and wall bumpers, and by nature are weighted to lean against the wall solidly without the need for screws or any hardware. This allows the units to be easily moved and reconfigured simply by tipping them forward and lifting them. Made of welded 19×19 millimetre steel bars, the pieces are available by special order in flat black, white powder coating or polished chrome versions.

“It’s about changing ones perception,” says Tong. “It’s taking something very mundane and ordinary and making it something that is special. Something that’s phenomenal and playful.”

Formerly a founding principal of interior design firm 3rd Uncle Design, +tongtong principal John Tong (B. Architecture from the University of Toronto 1992) has a diverse range of projects currently underway, including continued work with the Drake Hotel with its new Prince Edward County location, the Drake Devonshire Inn; fashion retail store Annie Aime; a Spanish concept restaurant in the financial core of Toronto; a multi-location floating hotel concept with prefab home builder Meka World; several exciting custom residential projects around Canada and the United States; and other product designs currently in development. In addition, Tong’s extensive experience in the hospitality realm has led to a collaboration with architect Todd Saunders to pursue hotel projects in North America.

Video credit:
Concept and Direction Colin Faulkner + tongtong
Cast John Tong, Robert Hachem, Arthur Almedia
Produced by Byron Kent Wong
Cinematography Colin Faulkner and Scott Ramsay
Compiled, Collected and Composed Iron Bay Films
Editors Max Attwood, Elburz Sorkhabi and Byron Kent Wong
Grading Max Attwood
Music & Sound Design By zero11zero
Graphics + Design by Craig Kirkham, Justin Lovell, Byron Kent Wong
Executive Producer Anne Desrochers

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For more information:

tongtong.co/

Media contact

Anne Desrochers
[email protected]
416 418-7115

Press kit | 1048-03 - Press release | +tongtong launches the Les Ailes Noires clothing rack collection inspired by line drawings - +tongtong - Product - Model: Uma TongStyling & Hair Makeup: +tongtong - Photo credit: Colin Faulkner Photography