With 790 guest trades and 26 million overnight stays per year, Berlin has a firm place in the TOP 3 of European destinations. In order to succeed, hotels must stand out.
At nhow Berlin, the common theme replayed all over the hotel is music.
We created a guidance system based on popular song titles. The titles are positioned at relevant locations in the hotel, so each interaction becomes a musical treat.
We managed to put music in people’s minds without playing a single note.
Title: The Music Hotel
Client: nhow Berlin
Design: Scholz & Friends
Executive Creative Direction: Wolf Schneider
Creative Direction: Olivier Nowak
Concept: Olivier Nowak
Photography: Jürgen Krugsperger
Account Management: Alina Botvinnik
reddot design award 2014
iF design award 2015
Source: https://www.behance.net/gallery/16094999/The-Music-Hotel-nhow-Berlin by https://www.behance.net/oliviernowak is licensed under cc by-nc-nd (https://creativecommons.org/licenses/by-nc-nd/4.0/deed.en_US)
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