The design movement of ASMR | Dezeen

Headphones on! In this exclusive video by Dezeen, curator James Taylor-Foster argues that designers can learn a lot from the cultural phenomenon of ASMR, the subject of an exhibition at the Design Museum in London.

Titled Weird Sensation Feels Good: The World of ASMR, the exhibition is a collaboration with ArkDes, Sweden’s national centre for architecture and design.

The show displays a series of visual, auditory and tactile works all designed to elicit physical sensations of euphoria or calm in the viewer, a topic that the curator says is “odd” for a design exhibition.

“We need to expand what we mean by the term ‘design’, what can be in a design museum, what can be in a design book,” Taylor-Foster argues in the video.

“Once you really start to dive deep into the world of ASMR, you understand that it’s connected to so many design disciplines,” he continued.

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