In this video, we’ll explore the 5 core principles that define what makes a logo truly great. Before opening Adobe Illustrator or sketching your first idea, it’s essential to understand the foundation of effective logo design.
A great logo is more than just a cool symbol — it’s a powerful visual identity that represents a brand’s values and purpose. In this lesson, we’ll break down the five key principles behind every successful logo:
1️⃣ Simplicity – Clean, minimal, and instantly recognizable.
2️⃣ Memorability – Unique shapes and ideas that stick.
3️⃣ Timelessness – Designs that last for decades.
4️⃣ Versatility – Works on any medium or scale.
5️⃣ Relevance – Fits perfectly with the brand’s message and audience.
We’ll also touch on bonus qualities like scalability, balance, and storytelling — the secret ingredients behind world-class logos like Nike, Apple, FedEx, and Coca-Cola.
🎨 Perfect for: beginner to advanced designers, students, and anyone learning logo design theory.
📚 Watch next:
▶ Logo Design Process Step-by-Step:
▶ How to Design a Professional Logo in Adobe Illustrator:
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