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In our second video interview with Konstantin Grcic in Milan, the industrial designer discusses the upsides and downsides of designing collections for multiple brands, rather than building relationships with a select few.
“I think the business model of design studios working for several companies, and companies working with many different designers, is quite unique [compared to other industries],” says Grcic, who unveiled new products for brands including Emeco, Flos, Magis and Mattiazzi in Milan this year.
“It has its advantages; it creates dynamism,which I think is positive. I’ve seen the negative side of it as well; because of the dynamics things change and a company that was great to work with for five years suddenly becomes less interesting.”
Grcic concedes that he would prefer to work with fewer companies and build long-term relationships with them.
“To be honest, I prefer working for only a very few companies and having a very steady relationship,” he says. “That’s how it was in the old days, especially in Italy. The great masters each had a few companies that they worked for, almost for a lifetime, and that’s what produced the really great work.”
See the full article on Dezeen: http://www.dezeen.com/2013/09/03/konstantin-grcic-furniture-marketing-milan/
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