Shopping centre’s swooping entrances “drag people inside” says architect

In this exclusive video interview from Inside Festival 2013, Joakim Lyth of Wingårdhs explains how the Swedish architecture firm used brightly-coloured curved glass to draw customers inside its Emporia shopping centre.

Emporia, which won the Shopping Centres category at Inside Festival 2013, is a shopping mall located to the south of the city of Malmö in Sweden.

It features two gaping entrances made out of brightly-coloured curved glass, one amber and one blue.

“Two main entrances lead people into the shopping centre,” says Lyth. “They are formed by a double-curved glass [structure]. They should drag people inside the shopping centre.”

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