Researching Typefaces For a Logo Design [EP 21/44]



When considering type for your logo design, one option you have is to use pre-designed typefaces.

Today there are thousands of quality typefaces available in multiple styles you can consider.

When developing your logo, it may be possible to find a pre-designed typeface that is perfectly appropriate for your design.

It is very common for logos to use pre-designed typefaces to accompany logomark elements or even create a stand alone wordmark logo.

If you decide to use a pre-designed typeface for your logo design you will need to consider type carefully to appropriately reflect the values and qualities of the company, business or product it needs to represent and this can be tricky because there are so many typefaces to choose from!

In this video I am going to demonstrate a technique I use to research typefaces for my logo design and edit down my choices in order to select a good example.

So let’s get into it!

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DOWNLOAD LINKS:

LOGO DESIGN COURSE PROJECT & ASSET FOLDER:
Get the course project & asset folder from the course overview video here:

TUTORIAL COURSE PDF WORKSHEET:
Download for FREE PDF from the course overview video here:

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GET TYPEFACES HERE:

Glaukon ➡️ https://www.designcuts.com/product/glaukon-modern-sans-serif/?ref=garethdavid
Aventa Geometric ➡️ https://www.designcuts.com/product/aventa-geometric-variable-typeface/?ref=garethdavid
Montreux Branding ➡️ https://www.designcuts.com/product/montreux-branding-logo-creator-typeface/?queryID=f54d47cd23006c5a801834173dc09430/?ref=garethdavid
Kiona ➡️ https://www.designcuts.com/product/kiona-font-family/?ref=garethdavid
Aeon Hexa ➡️ https://www.designcuts.com/product/aeon-hexa-typeface/?ref=garethdavid
Pontiac Full ➡️ https://www.designcuts.com/product/pontiac-full-font-pack/?ref=garethdavid
Montreux Grotesk ➡️ https://www.designcuts.com/product/montreux-grotesk-modern-sans-serif/?ref=garethdavid
Exophis ➡️ https://www.designcuts.com/product/exophis/?ref=garethdavid
Neue Hans Kendrick ➡️ https://www.designcuts.com/product/neue-hans-kendrick-typeface/?ref=garethdavid
Aceh – Geometric Sans ➡️ https://www.designcuts.com/product/aceh-geometric-sans-serif-family-font/?ref=garethdavid
Mavis Sans – Futuristic ➡️ https://www.designcuts.com/product/mavis-sans-futuristic-font-typeface/?ref=garethdavid
Zwizz Typeface ➡️ https://www.designcuts.com/product/zwizz-typeface/?ref=garethdavid
Montreux Sans Pro ➡️ https://www.designcuts.com/product/montreux-sans-pro/?ref=garethdavid

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COURSE PLAYLIST:

This video is part of a 44 part course:

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TOPICS COVERED:

00:00 Introduction
04:24 Task 1 – Research Typefaces
05:41 Task 2 – Build Typeface Collections
13:07 Task 3 – Edit, Examine & Decide

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#GraphicDesign #LogoDesign #DesignCourse

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