Rebranding for a Floral Studio with WK Creative – 2 of 2

Join brand designer Whitney Kerney on Adobe Live as she refreshes the brand identity for Remi + Gold, an Austin-based Floral Studio. From color palettes to font selection, to logo design – Whitney will share her full branding and identity workflow in Adobe Illustrator! Stick around for part two as she shows you how to quickly create patterns and design elements in Adobe Fresco!

Guest Whitney Kerney is a brand designer and owner of WK Creative Studio based in Jacksonville, FL:

Host Kieron Lewis is a freelance graphic designer based in London, UK:


Join us LIVE on Behance:

00:00 Start
01:50 Intro of Whitney and a recap of yesterday’s work
06:00 Editing wordmarks with glyphs
06:40 Branding identity books to study
16:00 What inspires Whitney to create?
24:40 How does Whitney connect with clients?
31:20 The most important things to have in branding identity
35:00 Working in adobe Fresco – illustrating patterns
50:40 Moving into adobe illustrator
01:00:00 Creating design variations for clients
01:13:00 Whitney’s favorite story genres
01:26:00 Whitney’s favorite recent project
01:29:20 The next steps for Whitney’s project
01:33:00 Artist spotlight
01:43:30 Recap of the weeks work
01:49:00 What kind of work /services does Whitney offer?


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