People will “learn to love” architecture created using technology says Patrick Schumacher

People will adapt to the enhanced environments architects and designers are creating using technology says Patrick Schumacher.

Speaking about the future of technology on a panel hosted by Dezeen and kitchen and bathroom company Grohe, Schumacher said that designers should develop a new aesthetic as “market leaders”, and not worry whether people “like it right away”.

“I think the role of design and architecture is to bring a level of newness into the discussion. We cannot rely on the past, we have to move forward,” said Schumacher, who is the principal of Zaha Hadid Architects (ZHA).

“When it comes to the urban, the look of a city, it’s something that is imposed on the citizen, it’s not something that is chosen. It’s up to the studio that creates something to educate the citizen or the user.”

The ZHA principal was on a panel discussion with Marius Myking, director of product design at Snøhetta, head of research at tech startup MX3D Filipo Gilardi, and Grohe’s vice president of design Michael Seum. The panel was chaired by Dezeen assistant editor India Block.

Read more on Dezeen:

WATCH NEXT: Patrik Schumacher’s keynote speech at Dezeen x Grohe’s Wave of the Future event –

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