There’s more to your brand than just the logo! In this episode, Nick Longo and Andrew Hochradel will demonstrate how to take your logo and transform it into a brand.
Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco
Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo
Join the Adobe Creative Career Discord Server: https://discord.gg/ubAVbqZE
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Join us LIVE on Behance: https://www.behance.net/live/adobelive
00:00 Start
01:45 Logo to Brand
05:55 Recap of the Titan Bank work
07:16 What does taking a logo to a brand mean?
09:14 Sharing libraries
14:01 Using Creative Cloud Express
18:56 Creating Branding guides in Creative Cloud Express
22:30 Applying your brands in Creative Cloud Express
28:01 Brand standard list w/ Nick
31:29 Name your colors
33:09 Making and IG post with your brand in Creative Cloud Express
37:26 Guides for what NOT to do with your brand
41:15 Making GIFs from Creative Cloud Express animations
44:21 Letterheads with your brand in Creative Cloud Express
49:53 Wrap up – What’s coming up ahead for Office Hours
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