Office Hours: Logo Mark



Learn how to create your own logo and design an icon to represent your business or brand!

Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco

Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo

Join the Adobe Creative Career Discord Server: https://discord.gg/ubAVbqZE

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Join us LIVE on Behance: https://www.behance.net/live/adobelive

00:00 Start
03:39 Logomark – explanation and creation
04:38 What is a Logomark
7:50 Why Logomarks?
09:19 Why Logos?
11:29 The Rules: Simple, Timeless, Versatile, Appropriate
12:49 Challenge 1: Logomark for Titan Bank
16:32 Nick designs the logomark for Titan Bank
25:04 Nick adds custom type
28:47 Strawpoll for Nick’s design
30:10 Challenge 2: Logomark for The Beacon Theater
34:20 Andrew exploring shapes to find his logomark
40:03 Andrew continues with his design
50:01 Strawpoll for Andrew’s design
52:10 Preview of next week’s Office Hours and logo systems

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