What makes a good logo? Let’s go back to the basic with Office Hours for Logo Design 101 and discuss what makes a great logo.
Join the Adobe Creative Career Discord Server: https://discord.gg/ubAVbqZE
Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco
Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo
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Join us LIVE on Behance: https://www.behance.net/live/adobelive
00:00 Start
02:06 Preview of today’s session
04:12 Logos 101 – Overview
06:12 Logos Forever – logo history
10:42 The Circus saves printing
12:32 The Semiotic System – Icons, Symbols, Index
15:02 Logos Today – modern examples
18:11 Grabbing attention with logos and k.i.s.s. Method
22:01 Successful logos – become memorable
26:17 Successful logos – Separate from the crowd
28:02 Successful logos – Foster brand loyalty
31:55 Wordmarks
34:23 Logomarks
36:45 Combination Marks
38:49 Logo Systems
41:19 MTV logo story
42:37 Responsive Logo Systems
45:08 Pro level logos vs. amatuer – better logos build better brands
46:50 Nick’s favorite logos
48:20 Andrew’s favorite logos
52:08 Discord chat and voice chat
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