Now, Please Think About Yesterday – Trailer



How are the questions about happiness designed and used as key tools to evaluate the quality of our life? The desire to shift how we read and interpret our socio-economic moment and the space we inhabit in light of emotional and behavioural parameters is evident at the political level.
The World Poll of Gallup, Inc., one of the foremost companies specializing in public opinion polls, is the source of the data behind the rankings released in the highly publicized World Happiness Report and is the producer of the provocative yearly Global Emotions Report. The film Now, Please Think About Yesterday, produced by the CCA for “Our Happy Life,” is a narrative documentary that closely observes the processes and the people behind the design and execution of the World Poll, which Gallup calls the largest listening device in the world.

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