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In our second movie filmed at the opening of the new Camper store in New York, Japanese designer and Nendo founder Oki Sato admits to Dezeen that he is not very good at drawing, but that his sketches are an important first step in all of his designs.
“I’m not a good sketcher,” Sato says. “But it’s really the story that’s the most important thing for myself. When I meet a new client, if I can’t come up with a nice story for them then it’s really difficult for me to proceed with that project.”
Despite his limitations as a draughtsman, Sato says he still starts every project with a sketch, because he believes it helps him to convey the story behind the design in the most simple way.