Motion Design Process – Art Direction & Style Frames

How do you pitch ideas using motion design style frames? What does an art director actually do? What skills are needed as an art director? How do you design style frames? What software do you need to know to become a motion designer?

In this interview with Art Director and Designer Nidia Dias, we learn about her design process working in the motion design industry. Nidia shares how she comes up with her beautifully designed style frames, and she comes up with ideas to sell to clients. Creative Director, Matthew Encina, also shares his insights on what it takes to be a professional motion graphics designer today.

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📝 Annotations
0:08 – Nidia’s Motion Design Reel
0:30 – What are Style Frames?
0:40 – Microsoft Office 365, created at Tendril
3:39 – Early design explorations for MS Office 365
4:55 – How they coordinated the live-action shoot with Microsoft
5:35 – Exhausting design explorations
11:35 – Why being a jack of all trades makes you a better art director
13:00 – Why you should have a general understanding of production and photography
14:40 – How to make 3d look real
15:09 – HP The Power to Reinvent Beauty project
17:00 – The thought process behind Craftmanship
18:15 – Utilizing real-world elements
18:35 – What is “Photo-Bashing?”
19:00 – Sculpting in Cinema 4D
20:30 – Why it’s good to have multiple skills
21:00 – Title design for Semi-Permanent Festival in 2019
22:20 – How to communicate the idea of “collaboration”
23:00 – Reference imagery
23:30 – Starting the process with animation tests in C4D
26:40 – Creating animated loops for a project for Reserva
27:20 – Using mood boards to communicate ideas
28:20 – Early cloth simulations in Maya
30:00 – changing directions with clients
33:18 – Recap & tips for young motion designers
34:00 – Emulate who you admire
34:50 – An artist is never finished

Find Nidia Online

Nídia Dias


Find more or Matthew

#Mograph #MotionDesign #StylerFrames #Cinema4D #Redshift #OctaneRenderer

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Host– Chris Do
Content Director– Matthew Encina
Cinematographers– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia
Editors– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
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