Join Lindsay Ernst from Ink + Ellie as she gives a brand refresh to Serenity by Jan, a handmade candle company that was owned by Jan Levinson of the hit TV show “The Office.” This week Lindsay will use Adobe Illustrator and Photoshop to redesign and update Jan’s logo and packaging to help take her business to the next level!
Guest Lindsay Ernst is a Brand Identity Designer + Art Director at Ink & Ellie: https://www.behance.net/inkandellie
Host Elle Mitchell is the co-founder of Weekend Creative, a Photographer and Art Director team based in the San Francisco Bay Area: https://www.behance.net/weekend-creative
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Join us on Behance: https://www.behance.net/live
Chapters
00:00 Start
04:30 Intro and recap
08:00 Reviewing project Die Lines
21:30 The difference between Kerning and Tracking
35:15 choosing project colors
45:15 presenting designs to a client
52:15 adding varnishes to packaging
59:10 Mockups in Photoshop
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