Join Lindsay Ernst from Ink + Ellie as she gives a brand refresh to Serenity by Jan, a handmade candle company that was owned by Jan Levinson of the hit TV show “The Office.” This week Lindsay will use Adobe Illustrator and Photoshop to redesign and update Jan’s logo and packaging to help take her business to the next level!
Guest Lindsay Ernst is a Brand Identity Designer + Art Director at Ink & Ellie: https://www.behance.net/inkandellie
Host Elle Mitchell is the co-founder of Weekend Creative, a Photographer and Art Director team based in the San Francisco Bay Area: https://www.behance.net/weekend-creative
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Join us on Behance: https://www.behance.net/live
Chapters
00:00 Start
03:50 Intro of Lindsay and her rebranding project
26:00 Discussing fonts! Buying, using, and pairing
30:50 Designing for merchandising
34:00 Advice for beginner designers
41:00 giving clients options
01:01:00 Kerning protip
01:14:50 Clipping masks
