Logo Design for a Fresh, New Beauty Brand with Ben Wagner – 2 of 2



Join designer and art director Ben Wagner on Adobe Live as he designs for a fresh, new beauty brand using Adobe Illustrator & Photoshop. This week he’ll share his full brand identity and logo design process with us. Follow along as he transforms sketches into digital logos then expands on his ideas with mockups.

Guest Ben Wagner is a Designer and Art Director based in Brooklyn, NY: https://www.benfwagner.com/

Host Elle Mitchell is an Art Director based in the San Francisco Bay Area: https://www.behance.net/weekend-creative

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Join us on Behance: https://www.behance.net/live

Chapters
00:00 Start
03:35 Recap of Ben’s work and day 1 of the logo design
09:01 Ben’s logo philosophy
14:52 Starting work on a business card
22:00 Exploring the color elements with photos
28:02 Brand elements and flexibility within a modern brand system
34:25 Client questionnaire
35:40 What to include in a brand system
44:40 Including brand guidelines for client
50:45 Working on the mockup including the brand elements
54:45 Providing color options for the brand in the mockup
58:40 Using a PS template for mockups
1:08:45 Online mockup resources
1:17:10 Continuing to work on mockups
1:24:16 Narrowing down the choices within a project
1:27:50 Saving assets for multiple output – asset export
1:30:41 Review of the AI creative daily challenge
1:37:58 Continuing the brand and logo exploration mockups
1:42:15 Discussing some of Ben’s more difficult projects
1:47:08 Continuing to compile a brand document
1:51:15 Recap of the branding and logo work

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