Join logo designer and hand lettering artist Will paterson as he leverages his typography and design skills to develop a beautiful logotype design! Today, Will teaches us how to design logotype for a fictional social media app called ‘Smiley.’ Starting with a design brief, Will teaches us how to create an inspirational mood-board before sketching concepts. Over the course of two hours he will develop several logotype designs before moving forward with his favorite! Stick around to learn how Will Paterson creates viral lettering campaigns and professional logotype designs!
You probably recognize Will from YouTube & Instagram, as he is best known for his logotype designs and beautiful lettering projects. He is also the author of ‘Calligraphy in 15!’
—–
►Check out his work: https://www.behance.net/Breakdesigns
►Will’s YouTube: https://www.youtube.com/channel/UCIp9sEZiv36cDG7cEnrVU7Q
►Click HERE for part 2: https://www.youtube.com/watch?v=CQYkIBMq6fY
Logotype design presentation: 2:22
How to create a Mood board: 8:56
How to sketch a logo with Adobe Sketch: 27:22
How to sketch a cursive style logo: 38:20
How to use Typekit: 1:28:20
► Click HERE to watch LIVE: http://bit.ly/AdobeLiveBe
► View our SCHEDULE: http://bit.ly/BeSchedule
► Click HERE for REPLAYS: http://bit.ly/AdobeLivePlaylists
source
