Join Designers Amy and Jennifer Hood on Adobe Live as they create branding assets for a real-life video production company in Photoshop, Illustrator and InDesign CC. Today, Amy and Jennifer finish several logo designs, placing them in context with mockups. After this stream, they will present their brand identities to their client and record the feedback come back for part 3 to see how it goes!
Amy and Jennifer are twins as well as co-founders of Hoodzpah Design, a branding firm for design-driven companies. The dynamic duo also runs a goods company called Odds and Sods and #ConnectingThings, an offline and online creative community with chapters in 4 states.
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â–ºCheck out Hoodzpah Design: https://hoodzpahdesign.com
►Jen’s Instagram: https://www.instagram.com/thegoodhood
►Amy’s Instagram: https://www.instagram.com/amyhoodlum
â–ºClick HERE for part 3: https://www.youtube.com/watch?v=K4wkHvt41YA
Intro & Recap: 1:56
The brief: 10:20
Work begins: 12:00
Designing a monogram: 27:20
How to find fonts with Adobe Capture: 29:10
How to reduce the stroke weight: 40:40
How to use Offset Path: 45:36
Dealing with difficult clients: 50:55
â–º Click HERE to watch LIVE: http://bit.ly/AdobeLiveBe
â–º Click HERE to watch REPLAYS: http://bit.ly/AdobeLiveReplays
â–º View our SCHEDULE: http://bit.ly/AdobeLiveSchedule
Music by Chillhop & Andrew Applepie
http://chillhop.com/listen
https://andrewapplepie.com/
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