Check out more Adobe MAX Sessions: https://adobe.ly/2FN2ZHx
Let’s get nerdy about lettering! Join type designer Martina Flor as she unveils the secrets behind her craft. In a live demo, Martina will walk you through creating a lettering piece from hand sketch to final digital artwork. Learn essential letter design theory, train your “typographic eye,” and gain tips on getting started with hand sketching and how to get the best out of your drawing. Discover effective techniques to draw letter shapes in vectors, add color and texture to your piece, and take your analog creations to digital.
You’ll leave with practical tools to improve your creative work with typography and lettering, including:
The basics of letter design
How to train your “typographic eye”
Techniques to better sketch letters by hand
Insights on how to bring your hand sketches into your computer
How to add color and texture to your artwork
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