Rolls-Royce has unveiled a new version of the car it bills as the “greatest luxury item in the world”, which now includes specially commissioned artwork in its interior.
The eighth-generation Phantom features a dashboard panel fashioned from a single piece of glass, allowing three-dimensional artworks of various materials to be installed behind it. Rolls-Royce calls this feature The Gallery.
“The Gallery is an innovation that furthers Rolls-Royce’s unparalleled bespoke capabilities,” said the car brand’s CEO Torsten Müller Ötvös. “Patrons are now invited to commission artworks for their own personal Gallery within Phantom, in essence, bringing art, within art.”
Phantom cars are already highly customisable, and the company says its buyers increasingly tend to be collectors of fine and contemporary art.
Read more on Dezeen: https://www.dezeen.com/2017/07/28/latest-rolls-royce-phantom-car-design-incorporates-art-gallery-in-dashboard/
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