Lasting beauty vs. fast money — the modern architectural dilemma | Marco Serra | TEDxBasel

Why, when our own lifespans are increasing is the lifespan of our structures decreasing? Marco Serra scrutinizes modern architecture’s dilemma and examines beauty as a fundamental cultural value.

Marco Serra is responsible for the campus master planning at Novartis. His previous roles have been as a Design Architect for the campus Main Gate in Basel and for the Abadia Retuerta-Hotel conversion in Spain. Of Italian descent, Marco was born in Zürich and attended the Eidgenössische Technische Hochschule Zürich where he graduated as Dipl. Arch. ETHZ with Professor Hans Kollhoff.

Ambition: to leave the world in a more beautiful shape than he found it.

The intro animation was produced as a collaboration between TEDxBasel and the Hochschule Luzern. The animation was created by Bianca Caderas, Helen Bosand and Zea Schaad.

Find out more about this event and the other ideas that were shared at http://www.tedxbasel.com/

This talk was given at a TEDx event using the TED conference format but independently organized by a local community.

About TEDx

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

This talk is licensed under CC BY-NC-ND 4.0

Learn more at https://www.ted.com/tedx

source

Save This Post

No account yet? Register