“Inventing a story means no design decision is arbitrary” says David Rockwell | Interiors | Dezeen

New York architect David Rockwell explains how constructing a narrative can guide the design of hospitality spaces in this video produced by Dezeen for the AHEAD Awards.

Rockwell Group, the firm founded by the architect in 1984, has won the Outstanding Contribution Award at tonight’s AHEAD Americas hospitality awards, which will be held at the Faena Forum in Miami.

On top of architecture, interiors and furniture projects, Rockwell and his team are also known for their prolific theatre set design work for shows on and off broadway.

“Rockwell Group has been lucky enough over the last 35 years to combine an interest and passion in designing for performance in the theatre and hospitality,” he says in the video interview, which was shot by Dezeen at Rockwell Group’s office in New York.

According to Rockwell, narrative is central to his firm’s projects, whether for hospitality spaces or theatre productions.

“In every project, we develop and invent a story or a narrative, which means no design decision is arbitrary,” he says. “There’s not a good chair or a bad chair – there is a chair that helps tell the story.”

Read more on Dezeen: https://www.dezeen.com/?p=1371908

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