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When we run A/B tests for our Youtube video thumbnails, I expected that my designs would win every time. Yet somehow our data analyst and video editor out perform me in almost every test. How could this be? I’m a veteran designer with over 20 years experience and somehow I continue to lose, in this video I’ll explore why that might be.
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0:00 Intro
0:45 History of the BYOL Youtube channel
1:25 Youtube’s AB testing feature
2:36 How we test thumbnails
5:12 Video results #2
6:05 Video results #3
7:35 What are the takeaways?
10:18 Pick the winner!
#youtubevideo #graphicdesign #youtuber
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