“I think we were the first in history to motion-capture our own sperm” — Masashi Kawamura –

See more architecture and design movies at http://www.dezeen.com/movies

Dezeen and MINI World Tour: In the second part of our interview at Design Indaba in Cape Town, Masashi Kawamura, partner at creative agency PARTY, explains the process behind a television commercial he made featuring dancing sperm.

Kawamura describes how he was approached by a Japanese music television company called Space Shower TV to produce a commercial for their Music Saves Tomorrow campaign, a response to the devastating earthquake and tsunami that hit the country in 2011.

This movie features a MINI Cooper S Countryman.

The music featured is by South African artist Floyd Lavine, who performed as part of the Design Indaba Music Circuit.

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