For more pro tips please check out the Unofficial Guide to Houzz.com available on Amazon at:
In this four-part video series, I walk you through a little about how I use Houzz.com in my business and through four strategies for standing out from the crowd. The first video describes the low-hanging fruit – profile completion.
Marketing for architects and designers has changed significantly with the advent of Houzz.com. With its curated collection of high quality photographs and editorial content, Houzz.com is equal parts social media and marketing and it deserves a place in every home remodeling and design professional’s business marketing plan.
With its vast and ever-growing database of professional users and photographs it can be hard to stand out and be discovered by clients and Houzz editors. Ranking in your target market, especially if it’s crowded can be a real challenge. That is, until you understand how you can leverage Houzz to your advantage.
Understanding the Houzz ecosystem and ranking criteria are key factors to being discovered. I’ve written a book which addresses the ecosystem and provides actionable advice for crafting a profile that connects with clients and editors alike. I discuss both basic and advanced strategies for appearing in more searches and for being showcased on Houzz.com’s front page in their featured Ideabooks. Once you understand how the Houzz ecosystem works you can put it to work netting more qualified leads and ultimately more projects for your business.
Please watch: “Inside My Sketchbook + An Architect’s Sketching Tools”