A brand guide is a rulebook that explains how an organization presents itself to the world through its logo, type, colors, images and much more. Join me and find out how well-known brands define their identity and assure consistency of their appearance and tone of voice. This video will be the perfect place to start if you are planning to create a brand guide for one of your clients or a brand that you are developing yourself.
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Branding Style Guides:
Google Guidelines:
https://www.behance.net/gallery/9028077/Google-Visual-Assets-Guidelines-Part-1
https://www.behance.net/gallery/9084309/Google-Visual-Assets-Guidelines-Part-2
Chapters:
0:00 Intro
0:32 Info / Inspiration
1:20 Adobe table of contents
2:10 Google visual assets guidelines
3:25 Brand identity / mission
4:31 Brand elements
6:08 Brand colors
7:48 Tone of voice
9:57 Image
10:56 Typeface
12:50 Stationery
13:31 Brand volume / Social Media / Website
14:17 Longevity of a brand guide
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