Join designers Lina Cordero and Joyce Vacca for the latest edition of Here2Help! This series brings together small businesses and creative professionals to provide real-time, pro-bono branding services to small businesses impacted by COVID-19. This week, Lina and Joyce will design the brand identity for Good, Better, Best, an online store that carries the latest home decor products, curated by interior designers, in three tiers- Good, Better, Best. From stylescapes, to logo creation and packaging exploration, tune in as Lina and Joyce take you through their full branding process!
Joyce Vacca is a graphic designer and founder of Joyce Of all Trades, a Branding and Publication Design Studio based in Norfolk, UK.
https://www.behance.net/joyceofalltrades
Lina Cordero is the Founder of Onlychild Design – a full-service design and branding studio based in Los Angeles, CA: https://www.behance.net/onlychildesign
Featured Client: www.gbb.design
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Join us on Behance: https://www.behance.net/live
Chapters
00:00 Start
04:10 Intro of Joyce
08:00 Intro of the brand focus
12:00 What is a style scape?
28:00 Discussing fonts
38:00 How to use TypeWolf
54:00 The process of editing fonts
01:22:45 Licensing fonts for client work
01:30:00 Fostering communication between designer and client
01:35:30 Using images as a brand guide
01:39:40 When Joyce got started doing graphic design
