Europe's best hotels offer "experiences that create memories" say AHEAD awards judges

Architects and designers are taking a holistic approach to create Europe’s most successful new hotels, say judges of the AHEAD Europe hospitality awards, in this movie produced by Dezeen.

The AHEAD Europe hospitality awards, which took place in London last week, awarded projects including The Ned in London, São Lourenço do Barrocal in rural Portugal and At Six in Stockholm.

Judges said this the most successful projects in the awards offered experiences to guests, rather than just simple accommodation.

“What stood out was the experience that the judges have had while they were visiting the properties,” says jury member Cristina Laurijssen, who is director of design and product services at the Rosewood Hotel Group.

“It’s the holistic approach that the designers have taken for each particular property that has made an impact,” she continues.

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