Down under

Chapter 3

Sydney: brick-and-mortar retail in William Street

High streets across the country have been through a difficult decade. Not only is e-commerce in Australia incredibly strong, the country is also the spiritual home of the shopping mall. Nonetheless Australia is still home to some thriving shopping strips and one such example is William Street in Sydney. We met Theo English, who set up his shop Belancé three years ago, to learn a bit more about the street’s success.

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