Disruptive technology for affordable housing: Cesar Martinell at TEDxESADE

César Ramírez Martinell is the CEO of Cesar Martinell & Associates, a prominent architectural firm in Barcelona. He is the grandson of its founder, who founded the company in 1916, and who was a student and apprentice of Antoni Gaudi.

In addition to managing his firm he serves on the board of several construction and engineering companies. He has been part of several large projects in Barcelona, having worked on the MACBA, and was also involved in The Guggenheim Museum in Bilbao.

With a disruptive construction technology he is trying to make housing more afforadable worldwide.

Website: www.cesarmartinell.com

This talk was given at a TEDx event using the TED conference format but independently organized by a local community.

About TEDx

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

This talk is licensed under CC BY-NC-ND 4.0

Learn more at https://www.ted.com/tedx

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