London design studio Blond Studio’s Personality TV stand was one of the final five designs in Dezeen and Samsung’s QLED TV stand design competition.
The judges described Blond’s submission as a “multifunctional but simple design”, and were impressed by its retail potential.
Personality is a modular stand, made up of three parts that slot together. Customers can mix and match different versions of these elements in order to find a stand that suits the interior of their home. One of the proposed parts is an “audio leg” that is wrapped in Kvadrat fabrics.
Blond suggested that customers could configure their stand using a tool on the Samsung website, meaning some popular variants would be kept in stock by stores and others made-to-order – mirroring the furniture industry. The price would range from €500 to €1,500 dependant on the chosen configuration, with the most expensive including the audio leg.
Read more on Dezeen: https://www.dezeen.com/?p=1120281
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