Designing the Brand Identity for an Arts Organization with Chris Porter from Creative Punch – 2 of 2



Join graphic designer Chris Porter and host Andrew Hochradel on Adobe Live! This week, Chris will create the brand identity for Cat Pena, a noted leader in Memphis’ creative community, and her forthcoming public art consultation brand! On day one, Chris will design and present three unique logo options using InDesign. On day two, Chris will implement Pena’s feedback as he completes the logo, brand identity and first draft of Pena’s new website using Illustrator and Photoshop.

Guest Chris Porter is the Creative Director and Founder of Creative Punchmag based in Memphis: https://www.behance.net/creativepunchmg

Client Cat Peña: http://catpena.com/

Host Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco
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Join us on Behance: https://www.behance.net/live

Chapters
00:00 Start – Promos
08:44 Recap of previous sessions work
14:35 Using color.adobe.com to save and apply colors to your brand
17:34 Round One – Building a new work mark from previous exploration
31:56 Chris’s design references De Stijl design
37:20 Chris’s process and using hot keys
44:21 Editing down the word mark choices and exploring color
52:00 Round Two – Starting the second word mark
57:00 Finding the right font for the project
1:07:08 Making mock-ups with the word marks
1:19:36 Working on pattern based on the word mark
1:31:47 Review of the AI Daily Creative Challenge
1:48:52 Recap of Chris’s brand identity project
1:53:20 Chris’s words of wisdom

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