Join graphic designer Chris Porter and host Andrew Hochradel on Adobe Live! This week, Chris will create the brand identity for Cat Pena, a noted leader in Memphis’ creative community, and her forthcoming public art consultation brand! On day one, Chris will design and present three unique logo options using InDesign. On day two, Chris will implement Pena’s feedback as he completes the logo, brand identity and first draft of Pena’s new website using Illustrator and Photoshop.
Guest Chris Porter is the Creative Director and Founder of Creative Punchmag based in Memphis: https://www.behance.net/creativepunchmg
Client Cat Peña: http://catpena.com/
Host Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco
—–
Join us on Behance: https://www.behance.net/live
Chapters
00:00 Start
05:00 Project brief and identity creation
14:30 Creating a mood board to inspire the brand
22:13 Starting the brand exploration in Illustrator
24:18 Chris’s process for picking fonts
26:29 Round One – exploring the first word mark – PRO KERNING TIP
31:04 Deconstructing the word mark and being creative
36:02 Creating another version of the word mark, then deconstructing
48:18 Presenting to the client
50:31 Providing pricing levels for a large range of clients
52:40 Round Two – exploring the second word mark
1:00:31 Finding what works for your client
1:07:26 Using the library in InDesign to preview word marks
1:10:25 Round Three – exploring the third word mark
1:19:45 Continuing the word mark and discussing the creative process
1:27:25 Making a mock-up with the word marks in Photoshop
1:31:20 Review of the AI Daily Creative Challenge
1:51:30 Recap of the brand identity
