Join Creative Executive Nick Longo as he uses Adobe Illustrator and Dimension to design an insta-worthy 3D influencer box for Schocolat, a healthy plant based alternative to chocolate spread. This week he’ll leverage existing brand assets, share how to work on a budget and incorporate real time client feedback in this packaging design crash course!
Guest Nick Longo is the creative executive behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo
Host Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco
Featured client – https://spreadshocolat.com/
—–
Join us on Behance: https://www.behance.net/live
Chapters
00:00 Start
02:00 Recap of Nick’s work
06:56 Introduction to the package design project – Influencer Box
18:01 Starting the package design – die line box diagram from printer
22:45 Designing to put two products in one box
26:32 Working with type
32:10 Editing the fonts to be print ready
36:30 Adding imagery to the package box
43:34 Continuing to design adding necessary callouts
47:19 Back away from the design to get a fresh look
52:30 Adding the chocolate wave suggestion from chat
59:22 Adding copy notes from the client
1:02:00 Bringing in product imagery
1:07:30 Get copy sign off from client before going to print
1:10:50 Designing the “reveal” of the box
1:16:33 Font sizing for readability
1:19:54 Adding social media contacts to the box
1:23:45 Creating a pattern with text
1:32:15 Review of the AI daily creative challenge
1:46:42 Recap of day 1 of the package design project
