Design in the Dark with Andrew Hochradel and Hoodzpah Design – 2 of 2



Join Andrew Hochradel and guests Amy and Jennifer Hood from Hoodzpah Design as they go head to head, creating a brand based on your suggestions in just one hour. You get to be the art director and see if they can complete the challenge!

Guest Amy and Jennifer Hood are twins as well as co-founders of Hoodzpah Design, a branding firm for design-driven companies based out of southern CA :

Homepage

Host Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco
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Join us LIVE on Behance: https://www.behance.net/adobelive

Chapters
00:00 Start
01:28 Introduction
03:30 Design Brief
7:24 Designing begins with type exploration
11:30 Logo designing
18:05 Adding color to the logo
31:00 Final logo iteration begins
36:32 Zigzag effect for waves
41:20 Creating a pattern
53:35 Advice for presenting to clients
54:35 Finished brief and design

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